Boolean Search for Social Listening: How to Build Queries That Work
Jul 27, 2026 · 11 min read
Pooja
Pooja runs the engineering and data science behind Mentient. Her whole career has been about turning messy, large-scale data into something you can act on. She owns the AI models that read sentiment and pull the mentions worth your time out of the noise. Accuracy matters to her. So does speed, and she refuses to trade one for the other.
8 posts
Social Listening for Small Business: A Practical Guide
Jul 26, 2026 · 13 min read
How to Do Social Listening: A Step-by-Step Guide for Beginners
Jul 25, 2026 · 13 min read
Social Listening Metrics: The 12 That Actually Matter
Jul 24, 2026 · 11 min read
15 Social Listening Examples From Real Brands
15 real social listening examples from brands like Netflix, Gymshark, and Glossier, sorted by what the listening changed, with the data behind each win.
Jul 23, 2026 · 11 min read
How to Build a Social Listening Strategy in 7 Steps
Build a social listening strategy that changes decisions instead of filling dashboards. Seven operator steps covering queries, sources, tools, metrics, and closing the loop.
Jul 22, 2026 · 16 min read
Brand Monitoring Trends 2026: Where Your Brand Gets Talked About Now
Jul 18, 2026 · 12 min read
What Is Social Listening? Definition, Examples and How It Works
Jul 16, 2026 · 15 min read