About
The web changed. Most brand monitoring did not.
People no longer discover brands only through Google or a company's own social feed. They ask ChatGPT, Gemini, Claude, and Perplexity for recommendations. They read Reddit threads, niche forums, review sites, and news coverage before they decide who to trust. Those conversations shape reputations every day, and most monitoring tools never see them.
Mentient was built to close that gap.
Most brand monitoring tools were designed for an older internet. They watch social networks and tagged mentions, and they treat everything else as noise. That leaves a blind spot in exactly the place where modern buying decisions get made: inside communities, forums, review sites, and AI-generated answers.
We kept running into that blind spot ourselves. So we built the tool we wanted.
Our mission is simple. Help every business understand how its brand is talked about across the modern web.
When someone recommends you on Reddit, weighs you against a competitor in a forum, names your product in an article, or an AI assistant starts surfacing your brand in its answers, you should know. You should not have to spend your morning searching the internet to find out.
Mentient brings those conversations together in one place.
Like a lot of founders and marketers, we spent too many hours checking Reddit, Google, news sites, and AI tools to see what people were saying about our brands.
Google Alerts missed the threads that mattered. Social listening tools stayed inside the traditional networks. And AI search, already changing how customers find products, had almost no tooling to show a business how it appeared there.
Brand intelligence needed to catch up to how people actually discover things now. So we built Mentient to monitor the channels that matter today, alongside the ones that mattered yesterday.
Mentient surfaces the conversations that turn into opportunities or problems, and it does so before they get away from you. In one dashboard, you can:
Monitor brand mentions across Reddit, news sites, forums, blogs, and the wider web
Track competitors and compare how visible each brand is
Read sentiment scored by AI on every mention
Spot customer questions, feedback, and buying intent as they surface
Get intelligent alerts instead of running the same searches by hand
See how your brand shows up across AI search
Rather than drowning you in thousands of noisy mentions, Mentient points you to the ones worth acting on.
7+
Public sources tracked
5
AI search engines monitored
1
Unified dashboard
Whether you are growing a single startup or managing a roster of client brands, Mentient helps you spend less time searching and more time acting.
If your reputation lives online, Mentient helps you stay ahead of the conversation.
We believe the future of search is conversational. As AI assistants become a primary way people find products, services, and brands, businesses need a clear view of how they are represented across the whole internet.
Our vision is to be the platform that helps any organization understand, monitor, and improve its presence everywhere discovery happens, from Reddit discussions and news coverage to AI-generated answers and whatever channel comes next.
Visibility across Reddit, news, forums, blogs, and AI-driven discovery, well beyond traditional social listening.
You see where your brand is mentioned and what people actually mean, with sentiment scored by Claude on every mention.
Track rivals next to your own brand to surface openings and market shifts before they become obvious.
Timely notifications so you can respond quickly to feedback, opportunities, or reputation risk.
We build for where the web is going rather than where it has been.
Clear data, clear sources, and clear pricing.
Every feature starts with a real problem a customer described to us.
We handle brand and conversation data with care, and we are deliberate about what we collect.
We are operators, engineers, and marketers who spent years tracking brand conversations across the web by hand. It got old. So we built the tool we wanted, and this is the team behind it.
Founder & Chief Executive Officer
H. S. has spent three decades building and scaling companies. That experience shapes how he runs Mentient. He sets the direction, and he keeps coming back to one question in every meeting: does this actually help a customer understand their brand better? When the market shifts, the team looks to him for the long view.
Co-Founder & Chief Technology Officer
Pooja runs the engineering and data science behind Mentient. Her whole career has been about turning messy, large-scale data into something you can act on. She owns the AI models that read sentiment and pull the mentions worth your time out of the noise. Accuracy matters to her. So does speed, and she refuses to trade one for the other.
VP of Engineering
Bhavya has led engineering teams for years, through every stage of scale. At Mentient he owns the infrastructure that watches Reddit, news, forums, and the rest of the web in near real time. Millions of records move through it a day. His job is to keep all of that fast and dependable while the coverage keeps growing.
Head of AI & Data Science
Rahul has worked in machine learning and natural language processing for years. He builds the models that score sentiment on every mention and track how brands turn up across AI search. Reading a mention is easy. Understanding what someone actually meant by it is the hard part, and that is the problem he works on.
VP of Product
Raul has shipped B2B software for more than ten years. He has a knack for taking a tangled problem and turning it into a screen that just makes sense. At Mentient he owns the product experience. Every feature he greenlights traces back to a real problem a customer described out loud, never a guess on a roadmap.
VP of Customer Success
Astha spends her days making sure teams get real value from the tools they adopt. She leads customer success at Mentient, and she owns the stretch between a new signup and their first real insight. Customers stay because of her team. Inside the company, she is the one who argues hardest on their behalf.
Head of Growth
Himanshu lives in the same channels Mentient watches. He has grown B2B brands through content and community and search, and he has seen a single Reddit thread swing a buying decision more than once. He runs growth and marketing here. The insight the product surfaces for customers is the same insight he uses to decide how Mentient itself shows up online.
The internet is changing faster than ever, and the brands that hear the conversation first make better calls, build stronger relationships, and grow quicker.
Know who is talking about your brand. Understand why it matters. Act with confidence.
Get started free