Boolean Search for Social Listening: How to Build Queries That Work
P
Pooja·Jul 27, 2026Understand and improve
how your brand is perceived
by people and AI
Mentient brings social listening and AI-search visibility into one dashboard — see what people say about you across Reddit and the web, whether ChatGPT and Perplexity recommend you when buyers ask, and exactly what to do about both.
Reddit MonitoringWeb & News MonitoringAI Sentiment AnalysisAI Visibility TrackingCompetitor Tracking
7+public sources tracked
5AI search engines monitored
1unified dashboard
A
B
C
D
E
Built for B2B marketing and comms teams
app.mentient.io/dashboard
💬
1,284
Total Mentions
↑ +24% vs last 7d
😊
74%
Positive Sentiment
↑ +18% vs last 7d
😟
18
Negative Mentions
↓ -8% vs last 7d
🏆
6
Competitors Tracked
Sentiment Trend
Positive Neutral Negative
M7
M8
M9
M10
M11
M12
M13
Recent MentionsView all
r/
Mentient is an amazing tool to track brand mentions on Reddit!
Reddit · 2m ago
TC
How Mentient helps brands monitor customer conversations
TechCrunch · 15m ago
WF
Best brand monitoring tools for SaaS companies?
Forum · 1h ago
X
Using Mentient to track mentions across X. Super useful!
X (Twitter) · 2h ago
Trusted by fast-moving B2B teams
ACME CORPSTRATA LABSORBIT SAASNOVABRIDGECLEARPATHDATASYNC
Featured on
How It Works
From zero to full social listening coverage in about two minutes
No boolean search strings, no analyst onboarding call, no waiting period. Add a brand and Mentient starts pulling in mentions the same minute.
01
Add your brand
Enter your brand name, the product terms people actually use for you, and the competitors you already track. That is the entire setup, no keyword workshop required.
02
We listen everywhere
Our crawlers run continuously across every subreddit, the open web, news sites, and blogs, the kind of coverage a Google Alert was never built to catch. If you want the reasoning behind why Reddit coverage matters this much for B2B research, we laid it out in our social listening strategy guide.
03
Get told what matters, not everything
Every mention arrives scored for sentiment with a plain-English summary, so your team knows in one glance whether to celebrate, respond, or escalate.
Reddit MonitoringThe reputation conversations that never tag your handle
The reputation conversations that never tag your handle
about your brand again
Most brand monitoring tools were built for the last decade of social media, when people tagged a brand's handle to talk about it. B2B buyers mostly don't do that. They ask whether anyone has used a product in r/SaaS, compare vendors in niche subreddits, and warn each other off tools in threads that never mention an account handle at all. Mentient's brand monitoring layer crawls every subreddit around the clock, plus the wider web, so untagged conversations surface the same way tagged ones do.
- Continuous coverage across every subreddit, not just the ones you would think to search
- Untagged mention detection for threads that never named your brand directly
- Full thread context delivered with each alert, not just the matched line
- Sentiment scored the moment a mention lands
r/
r/startups · 4 min ago
Anyone using Mentient for brand monitoring?
POSITIVE312 upvotes
r/
r/SaaS · 1h ago
Mentient vs Brandwatch — an honest comparison
NEUTRAL87 upvotes
r/
r/marketing · 3h ago
Our team switched to Mentient last month
POSITIVE204 upvotes
Claude AI Analysis
↑
Strong positive detected
“Genuinely impressed with the real-time alerts…” — strong product advocacy, high viral potential
!
Pricing concern flagged
“Feels steep for early-stage…” — recommend founder response within 2h
74%
Positive
18%
Neutral
8%
Negative
AI Sentiment AnalysisSentiment that understands sarcasm
Sentiment that understands sarcasm
, not just keywords
A keyword match cannot tell the difference between a compliment and a complaint dressed up as one. Mentient reads full context on every mention, so a sarcastic remark gets flagged the way a human reader would flag it, not counted as a positive by mistake. Sentiment updates on rolling 7 and 30 day trend lines, so a slow drift in perception shows up long before it becomes a support ticket or a churn conversation. If you are building out how to report on this internally, our breakdown of the social listening metrics that actually matter is a good place to start.
- AI sentiment scoring on every single mention, not a sample
- Sarcasm and context detection, not surface keyword matching
- Rolling 7 and 30 day sentiment trend lines
- Urgent mentions flagged for same-day response
AI Search VisibilityAI search visibility:
AI search visibility:
Know what ChatGPT says about you before a buyer does
A growing share of B2B research now happens inside a chat window instead of a search results page. When someone asks ChatGPT or Perplexity to recommend a brand monitoring tool, the answer they get shapes the shortlist before your sales team ever hears about the deal. Mentient's AI brand intelligence layer tracks how your brand shows up across ChatGPT, Perplexity, Gemini, and Google's AI Overviews, and scores you against the competitors buyers are also being shown. We cover the full mechanics of this shift in our guide to AI search visibility for B2B brands.
- Visibility scoring across ChatGPT, Perplexity, Gemini, and Google AI Overviews
- See the exact context each engine uses to describe you
- Head-to-head comparison against the competitors AI engines mention alongside you
- Concrete recommendations for closing the visibility gap
AI Visibility Score
ChatGPT
68%
Perplexity
44%
Google AIO
31%
Claude
57%
vs. top competitor — you rank lower on 3/4 engines
View optimization tips →
Features
One platform for brand intelligence
— across people and AI
Social listening and AI-search visibility, monitored and scored together, then turned into what to do next.
Reddit Monitoring
Reddit is where B2B buyers do their real research — and where reputations turn in an afternoon. Mentient crawls every subreddit continuously, so the moment someone mentions your brand, product, or competitor, you know first. No delays, no missed posts, no manual searching.
Real-timeWeb Intelligence
Our open-web coverage reaches news sites and blogs your last alert tool never touched.
Full coverageAI Sentiment Engine
Context-aware scoring on every mention, built to catch sarcasm and tone.
AISentiment Trends
Rolling 7 and 30 day charts that show perception moving before it becomes a headline.
VisualInstant Alerts
Email and Slack notifications as soon as a monitoring scan surfaces a mention above your threshold.
AlertsCrisis Detection
Negative-sentiment spikes are flagged and escalated on every monitoring scan, so a bad thread reaches you early — not after it is everywhere.
ProtectionCompetitor Tracking
See exactly what people say about your competitors and position your brand accordingly.
StrategyAI Visibility Score
A single number for how often ChatGPT and Perplexity recommend you over rivals.
NewWhy Mentient
The brand monitoring tool built for the way B2B teams actually work
Built for how B2B teams actually do social listening and brand monitoring
| Feature | Google Alerts | Manual | Mentient |
|---|---|---|---|
| Reddit & community coverage | ✕ | ✕ | ✓ |
| Real-time alerts | ✕ | ✕ | ✓ |
| AI sentiment analysis | ✕ | ✕ | ✓ |
| AI search visibility (ChatGPT, Perplexity) | ✕ | ✕ | ✓ |
| Competitor monitoring | ✕ | ✕ | ✓ |
| Slack integration | ✕ | ✕ | ✓ |
| Crisis detection & spikes | ✕ | ✕ | ✓ |
| B2B focused | ✕ | ✕ | ✓ |
Testimonials
Loved by brand-conscious teams
See what our customers say about Mentient.
“
Mentient found a viral Reddit thread about us within minutes. We responded the same day and turned a potential PR crisis into a product win.
SC
Sarah Chen
Head of Marketing · Orbit SaaS
“
We used to rely on Google Alerts, which missed 80% of what mattered. Mentient gives us genuine real-time coverage with AI sentiment — night and day.
MW
Marcus Webb
CEO · Strata Labs
“
The competitor tracking alone is worth the subscription. We now base our positioning decisions on actual data instead of gut feeling.
PN
Priya Nair
Product Manager · NovaBridge
FAQ
Frequently asked questions
Everything you need to know before getting started.
Still have questions? Email us at support@mentient.io
